Gucci has been accusing Guess of trademark infringement for several years, and a Paris judge just settled the argument. The court ruled that Guess is NOT infringing a Gucci trademark, Guess is NOT counterfeiting Gucci products, and there is NO unfair competition between the two luxury brands.
Gucci’s request for 55 million in Euros (about $65 million) was denied, and Gucci was ordered to pay Guess’s legal costs of about $34,000. Ouch. But it gets worse. The court also nullified Gucci’s three-G trademark. Double ouch! Gucci is Italian for “What’s up? or “What’s new?” Triple ouch.
