Alexander Poltorak was quoted in "Internet retailer Amazon wins fight to patent `one-click' technology in Canada" (October 14, 2010), an article which appeared in Canadian Business Online and the Winnipeg Free Press.
"The way you protect your market share is by patenting whatever aspect of technology that you develop and preventing competitors from emulating this," Dr. Poltorak commented regarding Amazon's battle to patent its "one-click" concept in Canada. "They want to make the shopping experience on Amazon different than the shopping experience on Barnes & Noble or any other online bookstore."