When the Cordua Restaurant chain filed for a trademark for “Churrascos,” the Trademark Office turned them down on the basis that “Churrascos” is the generic term for Spanish and Portuguese-style grilled meat. The Cordua folks had a beef (sorry, we cannot help ourselves) with the Trademark Office’s decision, so they appealed it the Trademark Trial and Appeal Board (TTAB).
The TTAB heard Cordua’s appeal, concluded that “Churrascos” is the generic term for Spanish and Portuguese-style grilled meat, and upheld the Trademark Office’s initial ruling. The Cordua folks had a beef (you saw it coming, right?) with the TTAB ruling, so they took their case to the U.S. Federal Circuit.
The Federal Circuit heard Cordua’s appeal of the TTAB appeal, concluded that “Churrascos” is the generic term for Spanish and Portuguese-style grilled meat, and upheld the TTAB’s upholding of the Trademark Office’s initial ruling that that “Churrascos” is the generic term for Spanish and Portuguese-style grilled meat.
The only place left for Team Cordua to take their beef (you didn’t think we could work it in four times, did you?) is the U.S. Supreme Court.