Christopher Gordon got his 15 minutes. When his YouTube video, "Crazy Nastyass Honey Badger," went viral, Wal-Mart, Target and Kohl's jumped on the Honey Badger bandwagon and started selling products based on the catch phrase “Honey Badger Don’t Care” on some of its merchandise. Mr. Gordon filed lawsuits against all three companies claiming both trademark and copyright infringement.
Rather than fight Mr. Gordon, all three companies agreed to settle the case (terms of which are confidential) and the judge overseeing the case granted dismissals all round.
What is "Crazy Nastyass Honey Badger" all about, and what does “Honey Badger Don’t Care” mean?
“This Blog Don’t Care!”