MGM just filed a trademark infringement lawsuit against M Life Inc., a company with an application to operate a marijuana dispensary in Las Vegas under the name M’Life Wellness. “M life” is the name of the MGM’s frequent gambler/customer rewards program that is used at 15 of the company’s properties. In the lawsuit, MGM claims trademark dilution, unfair competition and cybersquatting in the defendant’s use of MGM trademark.
We hope M’Life Wellness learns something from this experience: Get a frequent toker/customer rewards program its own because we doubt too many of your clients will be able to remember what they purchased and when.
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