Macy’s: Use It or Lose It!
American icon, and well respected and loved Macy’s (how many times have we all seen the original or two re-makes of “Miracle on 34th Street”?) made the decision several years ago to nationalize its brand. So it swallowed up a bunch of regional department stores, and converted them to Macy’s. Meanwhile, Macy’s primary competitor in the original “Miracle on 34th Street,” Gimbel’s, is long out of business and the American consciousness.