August 23, 2010 - A Los Angeles-based company called LA Triumph sued Madonna's Macy's-based clothing line for trademark infringement, despite the fact that their trademark on the "Material Girl" name was "abandoned or canceled" and the pop diva's use of the phrase dates back over two decades, to her 1985 hit song.
Nevertheless, LA Triumph is suing for all the profits Madonna's clothing line has made since its launch a few weeks ago, and claims that it risks being "subsumed by Madonna's profile" and "obvious worldwide notoriety."