New book by patent experts is a clear and easy-to-follow recipe for success with intellectual property
Suffern, NY, November 5, 2002 - Dr. Alexander Poltorak's "Essentials of Intellectual Property, co-authored by Paul J. Lerner and published by John Wiley and Sons, Inc., is the first easy-to-follow manual of intellectual property of its kind.
Intended for the business executive, “Essentials of Intellectual Property” is a clear and useful road map that offers tips on how to utilize IP to increase a company’s wealth. Now available at bookstores, “Essentials of Intellectual Property” is a must-have for any business executive looking to increase profitability in today’s new knowledge-based economy. While other books on IP are dreary, abstruse and filled with jargon, Poltorak’s and Lerner’s book is written in plain English. Almost every page has an illustrated diagram with tips and techniques on the do’s and don’ts of IP management.
The book covers Patents, Trademarks, Copyrights, Licensing, Enforcement and much more. At the end, appendices contain useful definitions for intellectual property terms. In all respects, this book is the primer on intellectual property the business community has been waiting for.
After reading this book, the business executive will know how to exploit assets for profit. As written in the foreword by Emmett Murtha, “IBM alone will have received nearly two billion dollars during 2001 in IP-related payments, most of it cash, and nearly all of it pure profit.” In today’s economy, it pays to follow Poltorak’s and Lerner’s suggestions for acquiring, protecting, and enforcing IP. In addition to being a primer on IP, “Essentials of Intellectual Property” is an indispensable guidebook for financial success.