Steven Hoffman, Former President and CEO of ThinkFire, Joins GPC’s Advisory Board of Directors

Suffern, N.Y. – February 17, 2011 – Steven J. Hoffman, former President and CEO of ThinkFire, Inc., an IP advisory and transactions company, has joined the Advisory Board of Directors at General Patent Corporation (GPC), a leading intellectual property (IP) firm focusing on patent licensing and enforcement, patent brokerage, IP consulting, and IP valuation.

Mr. Hoffman is well known in the intellectual property community. As the CEO of ThinkFire, he was responsible for corporate strategy, business development, client services delivery and P&L. Mr. Hoffman’s work included portfolio segmentation and valuation, acquisition and divestiture strategy, and Freedom of Action strategy for global technology companies.

“Steve is a true visionary in the field of IP,” says Alexander Poltorak, Chairman and CEO of General Patent Corporation. “He will bring a unique perspective and insight to our Advisory Board.”

The Advisory Board of Directors at General Patent Corporation guides the company’s senior management on important issues, offering strategic counsel and direction as well as providing input on tactical issues such as changes in patent law, patent-related legislation, and industry trends and developments.

“During my time in the IP industry, I had the opportunity to work with Alex Poltorak and the team at GPC,” says Steven Hoffman. “I was quite impressed by the quality of their work, the results they’ve produced for their clients and, most importantly, the integrity with which they conduct themselves. I’m excited to join their Advisory Board and contribute to their mission of enforcing the rights of inventors and patent holders.”

Prior to joining ThinkFire, Steven Hoffman served as COO of Exchange Solutions Incorporated, the industry leader in proprietary Customer Relationship Management (CRM) solutions. He previously served as Executive Vice President and Chief Strategy Officer for Sapient Corporation, where he was responsible for the company’s successful transition from Internet consultants to designers, builders and operators of mission critical transaction and operations management systems for the firm’s Fortune 200 clients.

Mr. Hoffman led the Chicago office and the Global Strategy Practice as a Senior Vice President at CSC Index, and he was a partner at Bain and Company where he ran the firm’s 600-person Boston Office. He holds a BA in Economics from Wesleyan University and an MBA in Finance and Statistics from the University of Chicago.