Alexander I. Poltorak | General Patent Corporation

Just updated to include the latest changes in patent law and intellectual property best practices, the Second Edition of Essentials of Intellectual Property is the definitive primer on patents, trademarks, copyrights and trade secrets. Full of valuable tips, techniques, real-world examples and exhibits, this handy and concise book provides inventors, business executives and others involved in intellectual property with an understanding of the basics.

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Written by acknowledged experts in the field, Essentials of Intellectual Property Licensing provides managers with a clear, concise overview of IP licensing.

In practical, down-to- earth language it clearly explains licensing strategies; deal making; royalties and royalty rates; patent, trademark and copyright licenses; and basic contract law.

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