Fast food icon Arby’s has announced that it will cease use of “Eat Your Bourbon” to market its new line of sandwiches that feature a bourbon-flavored sauce. This decision is the result of a trademark infringement lawsuit filed by Bourbon Barrel Foods, claiming that Arby’s was infringing its trademark.
As far as we are concerned, “Eat Your Bourbon” is not very clever nor particularly appealing. If there were laws against bad marketing, we’d have filed charges.